After retiring, Newville couple opens shop focused on American products
Wendy LeBlanc
Business Name: The Primitive Schoolhouse
Years in business: 6 years
Location: 100 Leeds Road, Newville
Contact: 717-226-4857 or theprimitiveschoolhouse.com
Q: Why did you want to start this kind of business?
A: I have always been interested in decorating and antiques from the time I was young. I always dreamed of owning a shop promoting decorating homes and sprinkling “pieces from the past” among the mix.
Q: How did you get your start?
A: I first started out doing pop-up events around the Carlisle area. At every single one, people would ask, “Do you have a shop?” and I’d laugh and say, “Not yet—but maybe someday.” The excitement and support we got at those events told us we were really onto something.
When I retired from my federal career and my husband was looking at his retirement, we both knew we weren’t ready to just sit around. We started talking about opening a little shop at home — something small that would give us freedom but still let us share what we love.
While we were building the shop next door, we hosted pop-ups under a big tent in the yard and even in one bay of our garage. After a season of those, it was clear — this was more than just a hobby.
In 2022, we finally moved into our permanent shop building right here at home, and it’s been such a joy ever since.
Q: What does your business sell or provide?
A: We take pride in offering a wide variety of “Made in America” products —everything from furniture and home décor to candles and more. Many of our items are crafted by talented local artisans, while others come from skilled makers across the country.
Our motto is “Made in America Matters,” and it’s more than just words to us — it’s a commitment. We’re always searching for authentic, high-quality products that are truly American made.
One of the things we enjoy most is getting to know the artisans behind the pieces. Learning their stories and sharing them with our customers adds a personal connection that makes every item feel even more meaningful. These aren’t just products — they’re pieces with heart, history and craftsmanship that you can feel the moment you bring them home.
Q: What is the biggest challenge you are facing right now?
A: Getting the word out about our little, local shop. We continue to welcome new faces through our doors but work on different ways to spread the word about our little treasure. At the same time, we remain committed to keeping our prices affordable for our customers.
Q: What is your favorite thing to do or place in Cumberland County?
A: Cumberland County’s endless history still marvels. I am a history nut and love learning about past local events to this day. We are blessed to live in an area rich in history.