Carlisle woman turns permanent jewelry hobby into business

Angela Sheaffer

Business Name: Bella Elegante Permanent Jewelry

Years in business: 2 years

Location: 401 E. Louther St., Building H, Carlisle

Contact: 717-440-4300 or bellaelegantepj.com

Q: Why did you want to start this kind of business?

A: During the time my son was in the NICU during the COVID-19 pandemic, I came across the concept of "permanent jewelry" on TikTok. Initially, it seemed like a creative hobby, but I never anticipated it would evolve into a full-time business. Looking back, I’m incredibly thankful for the journey and how it has grown.

Q: How did you get your start?

A: I began offering services from my home, but as demand grew, I quickly transitioned into a dedicated studio space. From day one, I’ve been committed to keeping our pricing affordable. Having spent much of my life on disability and a fixed income, I understand how important it is to make self-care and special purchases accessible. My mission is to provide beautiful, meaningful jewelry that feels within reach for everyone.

Q: What does your business sell or provide?

A: Bella Elegante Permanent Jewelry specializes in custom-fitted permanent jewelry and toe rings, as well as a curated selection of unique gift items. Our studio features products from other local women entrepreneurs, offering them retail opportunities and creating a dynamic, ever-changing shopping experience. Whether you visit the studio or attend one of our pop-up events, there's always something new to discover.

Q: What is the biggest challenge you are facing right now?

A: Our biggest challenge is local awareness — many residents in the Carlisle area are still unfamiliar with permanent jewelry or don’t know it's available locally. We’re actively working to increase visibility through community outreach and local advertising. Additionally, we’re seeking to hire and train a team member who’s eager to learn the precise art of micro welding used in permanent jewelry applications.

Q: What is your favorite thing to do or place in Cumberland County?

A: My family and I enjoy exploring the diverse local dining options throughout Cumberland County. It’s one of our favorite ways to spend quality time together and experience all the great food our area has to offer.